About Us

## Our History

House-of-home was founded in 1995 by John Smith, who had a vision for creating beautiful and affordable home furnishings. John started out small, selling a few handmade furniture pieces out of his garage on weekends.

Word quickly spread about John's talent for woodworking and eye for design. Within a year he had rented a small warehouse space and hired his first employees. The product range gradually expanded from furniture to include rugs, lighting, and other home accessories.

Despite the rapid growth, John insisted on maintaining high standards of quality and craftsmanship. Each new product was meticulously designed in-house and hand-assembled using quality materials. This commitment to excellence enabled the company to stand out from mass-produced alternatives.

By 2000, House-of-home had opened its first retail showroom. Annual revenues reached $5 million by 2005. The company weathered the 2008 recession by focusing on value-conscious customers.

Today House-of-home operates a national chain of retail stores and an e-commerce site, but we remain true to our roots with a wide selection of furniture and home goods designed in-house and built to last.

## Our Mission

At house-of-home, our mission is to make beautiful, high-quality home furnishings accessible to everyone. We believe that your home should be a reflection of your unique style, and you shouldn't have to break the bank to create spaces you love.

We aim to provide an unmatched selection of stylish, affordable furniture and home decor. Our buyers search the globe to curate a collection that offers exceptional value. Everything we sell is vetted for quality craftsmanship, smart design, and durability. We want our products to become cherished pieces you'll enjoy for years to come.

Our commitment to value extends beyond our prices. We strive to provide excellent service and a seamless shopping experience. Our team works hard to ensure you have all the inspiration and information you need to find the perfect pieces for your home. We make the process fun and hassle-free, so you can focus on tapping into your creativity.

At the heart of house-of-home is the belief that everyone deserves a beautiful home, no matter their budget or style. We take pride in helping our customers turn their houses into welcoming, stylish spaces that reflect their personalities. Our home is your home.

## Our Product Range

At house-of-home we offer an extensive selection of products for your dream home. Our product range includes furniture, appliances, home decor, and more.

### Furniture

Our furniture collection includes living room furniture like sofas, loveseats, sectionals, chairs, ottomans, and accent tables. For the bedroom, we offer beds, mattresses, dressers, nightstands, and armoires. Our dining room furniture includes tables, chairs, buffets, and china cabinets. We also carry home office furniture, TV stands, shelves, and entertainment centers.

### Appliances

To outfit your kitchen, we carry major appliances like refrigerators, ranges, cooktops, wall ovens, dishwashers, and microwaves. We also offer small appliances like blenders, air fryers, and coffee makers. For laundry, we have washers and dryers.

### Home Decor

Our home decor selection allows you to stylize your space. We carry rugs, curtains, lamps, wall art, mirrors, clocks, vases, baskets, and decorative accents. We have pillows, throws, candles, frames, and greenery.

### More

Additional categories at house-of-home include mattresses, outdoor furniture, grills, patio heaters, fire pits, bath essentials, bed and bath linens, window treatments, and smart home technology. We truly provide everything you need for your ideal living space.

## Our Commitment to Quality

At house-of-home, we are dedicated to bringing you only the highest quality products for your home. We take great care in sourcing, selecting and inspecting all of our inventory to ensure it meets our strict standards.

### Sourcing

We source our products worldwide, partnering with reputable suppliers and manufacturers who share our values around quality craftsmanship and ethical, sustainable practices. We visit supplier factories in person to inspect their operations and ensure proper working conditions.

### Materials

From solid wood furniture to upholstery textiles, we choose high-grade materials designed to last. Our wood furniture uses durable hardwoods like oak, maple and mahogany. Our fabrics are tested for durability and stain resistance.

### Quality Control

Every product delivered to our warehouse is thoroughly examined by our quality control team. We inspect for proper assembly, function, flaws and defects before warehousing the inventory. Nothing makes it to our floor without passing this multi-point inspection.

By maintaining the highest standards at every step, we deliver the outstanding quality our customers expect from house-of-home. We stand behind every product we sell with our satisfaction guarantee.

## Our Design Philosophy

Our design philosophy centers on creating timeless, quality furniture and home goods that elevate any space. We are influenced by mid-century modern, Scandinavian, and contemporary aesthetics, with a focus on clean lines, natural materials, and thoughtful details.

Our talented in-house designers source inspiration from around the world to develop collections that are classic yet fresh, functional yet beautiful. We believe a well-designed home should tell the story of those who live there through an intentional blend of styles, textures, and colors.

While we offer curated collections, we also provide full custom design services. Our customers work one-on-one with our design team to create custom upholstery, case goods, lighting, rugs, and more tailored to their unique needs and preferences. Each custom piece is made start to finish in our American workshops, allowing for quality oversight at every stage.

The heart of our brand is crafting homes that provide comfort, inspire creativity, and bring people together. Our design philosophy extends beyond individual furnishings to the full experience of home. We strive to create spaces our customers are proud to live in and love coming home to.

## Our Customers

At house-of-home, our customers are at the heart of everything we do. We aim to provide quality products and excellent service to help create the perfect home for all our customers, no matter their style or budget.

Our target customers are primarily middle-income homeowners and renters looking to furnish and decorate their homes affordably. We cater to a wide demographic, including young professionals furnishing their first apartment, growing families outfitting their homes, empty nesters downsizing, and more.

Customers choose house-of-home for our broad selection of stylish and durable furniture, appliances, décor and more, all available at competitive prices. We make home furnishings accessible, without sacrificing quality or design. With frequent sales and specials, customers can furnish their home beautifully on a budget.

Our knowledgeable staff provides exceptional customer service to help customers select the right products to bring their unique home vision to life. Customers appreciate our personalized approach, commitment to quality, and ease of shopping online or in-store.

At house-of-home, we are dedicated to exceeding customer expectations. Our customers are the reason we strive to offer the best products, prices and service every day. Their satisfaction is our top priority.

## Our Values

At house-of-home, our core values guide everything we do. We believe in:

### Sustainability

We are committed to sourcing sustainable materials and reducing waste in our operations. Our furniture is crafted from responsibly-sourced wood and fabrics. We aim to have a net positive environmental impact.

### Community

We support artisans and small businesses by featuring their products. We also donate a portion of our profits to organizations building affordable housing. Strengthening communities is central to our mission.

### Transparency

We pride ourselves on being upfront about our practices and products. We extensively test for quality and durability. Our customers can feel confident knowing exactly what they're buying.

### Inclusion

Our diverse team reflects the communities we serve. We celebrate unique perspectives and foster a culture of belonging. We strive to make stylish home goods accessible to all.

Our values inform everything from our supply chain to our customer service. We're committed to operating ethically and responsibly as we help create dream homes.

## Our Team
Our team is made up of experienced professionals who are passionate about creating beautiful, high-quality furniture and home goods.

### Leadership
The leadership team has decades of combined experience in retail, ecommerce, and manufacturing.

- CEO Sarah Johnson previously led operations for a major big-box retailer. She brings expertise in supply chain management.

- COO Mark Wilson came from a background in manufacturing and oversees our production facilities.

- CMO Katie Lee has a keen eye for design and heads up our marketing and brand strategy.

### Designers
Our talented designers come from various backgrounds including architecture, interior design, and product design. They travel the world to find inspiration and spot the latest trends. Their vision allows us to create forward-thinking, stylish pieces.

### Key Personnel

- Wendy Harris, Director of Merchandising, has 25 years of sourcing experience. She hand-selects items from artisans globally.

- Alan Thompson leads customer experience and ensures we provide best-in-class service.

- Jane Kim manages our ecommerce platform and constantly improves our online shopping experience.

Our diverse team allows us to provide amazing products and experiences for our customers. Their passion drives our company forward every day.

## Our Service

We are committed to providing exceptional service to every customer. This starts with fast and reliable shipping. We offer free standard shipping on all orders over $50. Expedited shipping is available for an additional cost, getting your items to you even faster.

Returns are easy with our 30 day hassle-free return policy. If you are not completely satisfied with your purchase, simply return it in original condition within 30 days for a full refund or exchange. Our customer service team is ready to assist you with any returns or exchanges.

Our dedicated customer service team is available 7 days a week to answer any questions you may have. Reach out to us via phone, email or live chat and we'll be happy to help. We aim to respond quickly and resolve any issues to your complete satisfaction.

At house-of-home, we work hard to make your shopping experience as seamless as possible. From purchase to delivery and beyond, we're here to provide an exceptional level of service and support. Your satisfaction is our top priority.

## Our Vision

At house-of-home, our vision is to become the premier online destination for home furnishings and decor. In the next 5-10 years, we aim to grow into a household name known for unparalleled selection, outstanding service, and affordable prices.

We envision steady growth year after year as we expand our product catalog to offer even more variety across every area of home goods. Our goal is to provide our customers with a one-stop shop to outfit their entire home, from living rooms and bedrooms to patios and gardens. We won't stop until we have the broadest and most exciting range of home products available online.

Additionally, we aim to deepen our commitment to customer satisfaction in the years ahead. We plan to invest heavily in logistics and fulfillment to ensure quick, reliable shipping. Our customer service team will grow as needed to provide prompt, thoughtful assistance anytime it's required. We want every interaction with house-of-home to feel like shopping with a friend.

Most importantly, our vision includes sharing our passion for beautiful, functional home design with an ever-widening customer base. We strive to inspire creativity and empower people to craft their ideal living spaces. We know a welcoming, comfortable home holds immeasurable value for families and individuals alike. We can't wait to help millions more achieve this dream in the future through house-of-home's magnificent selection and service. The next decade promises to be an exciting time of growth and positive impact. We're thrilled you'll be joining us on this journey!